I recently made took over a site that had basic html and converted it into a dynamic php site. One of the features is 'pretty URLs'
i.e., city-events.html is now simply events, and I'm curious as to what to do with the old pages.
Right now Google is reporting 19 "soft 404" errors for the non-existing pages.
- Should I make 301 (Permanant) redirects for each of the old pages?
- Would it be better to use a 410 response to eliminate the pages (and would this hurt existing page rank?)
- Or should I leave them as is (redirecting to a user friendly 404 page) and let Google figure it out?
I'm worried about the site's rank because it dropped from 1st to 17th in Google.