Quoting is a very common practice among academics. You copy a piece of someone else's work and attribute the proper credit. But the problem is doing it online, since it could be perceived as duplicate content which is bad for SEO. After searching for a while I've found some claims that Google is very secretive about its methods. Does anyone know how I can safely have quotes in my website and let Google know it's a quote?

  • Just place a link to the original source, then search engines can recognize what the relation between your site and the original site is (you are referring to the other site but the other site not to yours). Aug 26, 2013 at 20:12

1 Answer 1


Content is made up of two things -- the literal text and the context. Since the context is different, it's not duplicate content. Provided you are properly citing a third party, there will be no problem. If your content is of value, then you do not need to worry.

You can markup a quote in a way similar to the following:

    <p>This is the text you are quoting</p>
<p>&mdash; <cite>Work you are quoting</cite>, Author Name, Date...</p>
  • And <q> for shorter quotes. There's a really detailed look at the semantics here: html5doctor.com/blockquote-q-cite
    – GDVS
    Aug 26, 2013 at 14:17
  • Is this format rigid? I was wondering if simple quotation marks followed by the cited work would suffice or a simple link if the original was posted online.
    – Renan
    Aug 26, 2013 at 15:06
  • From a semantic point of view, you would either need to use blockquote or q -- that will essentially place quotation marks around your quote. I wouldn't know regarding Google's interpretation.
    – Brendon
    Aug 26, 2013 at 15:12
  • 1
    Here is a Google webmaster video on this exact subject: youtube.com/watch?v=hy3_Rjc0Tso
    – Max
    Aug 27, 2013 at 6:52

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