We're working on adding structured data for a richer snippet on search engine result pages. There are two type of structured data that I can't figure out how they're done. They seem to show up only on Google, so I'm suspecting Google Data Highlighter, but does anyone have any insights?

Here are some examples.

  1. Greyed out text list of products shown on that page.

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  1. Clickable links of products shown on that page.

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1 Answer 1


Without seeing the specific code used by Google for the snippet, this appears to be rich snippet markup for Products, as covered here: Google Webmaster Tools - Rich snippets - Products.

Product Offers includes the following properties (among others):

  • price
  • currency
  • quantity (which the top snippet appears to have)

Note that this text appears in light grey, as visible in this video at 0:17 (when price is highlighted).

Other properties includes offerURL - a URL to the product's webpage, which the second snippet may have used. Alternatively, it could have used the url property as described here at schema.org/Product

Note that currently the page for Data Highlighter for Products is not available, however, it should use the same schema.org/Product schema, as similarly indicated under "Event Tags" in Data Highlighter - Events

  • The first result is clearly a structured data, but the second one is called Site Links and it's done automatically by Google. You can't influence that in any way. support.google.com/webmasters/answer/47334?hl=en Aug 17, 2013 at 19:30
  • @AlexDumitru Not sure about that, Sitelinks usually appear indented, as shown here: Google Webmaster Tools - Sitelinks. Could be just the URL schema property alone since it's part of the snippet itself (see 1 and 2 in the diagram there).
    – dan
    Aug 17, 2013 at 19:35
  • This is a new kind of sitelinks that usually appear to newer sites or to sites that aren't on the top position. searchengineland.com/… Aug 17, 2013 at 19:39
  • @AlexDumitru No small arrow as indicated in that. It's not a big point though since we can't see the markup anyway ;-)
    – dan
    Aug 17, 2013 at 19:40
  • 1
    @Youn It could be that Google stores the schema produced with the Data Highlighter on their end.
    – dan
    Aug 18, 2013 at 16:57

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