Where should the
<title> tag be placed for best SEO in relevance to
<meta name=description content="" /> tag?
Does placing it upper the
<meta name=description content="" /> or below it, or does it have not have any relevance at all.
I’d have thought exactly the same: that there are no real pros or cons in where you place the
TITLE element within the HTML document’s HEAD area.
However, although this is nothing whatsoever to do with SEO, I do remember reading that in an HTML document, the best practise is to include the
TITLE after the first
META tag that declares the content-type and/or charset value(s), e.g.:
<!DOCTYPE html> <html> <head> <meta http-equiv="Content-type" content="text/html; charset=uft-8" /> <title>[Placeholder Title]</title> </head> […]
(I am fairly certain that this technique is stated somewhere in the W3C Recommendation, HTML 4.01 Specification, in the section "The global structure of an HTML document" ( …but if I would double-check this.) Although I think the technical reason was to ensure titles that contain HTML entities that need to be escaped should always declare a character set before you provide the actual text, it still makes you think: is source-ordering important?
At the very least, it is conventional wisdom to always place the content you want to gain the most exposure in terms of SEO/the search-engines' results pages (SERPS) higher up in the web pages (X)HTML source code (e.g. in a website without any
META description tags set, the first paragraph in the document will probably be the one chosen to represent that webpage’s description in its SERP listing, not the second or third etc., etc.)
Ultimately, I would say that you certainly have nothing to lose in placing this
TITLE (or any content) higher.
The order in which the meta data appears will have no impact, you just need to ensure that it appears in the
<head> section of the page. Search engines look at all the meta data to get an indication as to the purpose of the page and therefore it is about the way the meta data in correlated that is important.
Order within the
<head>. I don't want bots to have to wade through hundreds of lines to look for important meta information.