If I want to have a new site with a .com domain and have a /uk/ and /au/ folder for ranking in the Google results for each country, do I need to create a /uk/blog/ and a /au/blog/ to get content for the /uk/ site and the /au/ site?

Or can I go with mydomain.com/blog/ with mydomain.com/uk/ and mydomain.com/au/ for each country with the mydomain.com/blog/ content counting towards the ranking and backlinks for both /uk/ and /au/?

I hope that makes sense.


If you use subdirectories with gTLDs (e.g., mydomain.com/uk/ and mydomain.com/ua/) to target site content to a specific country, you should place that content within the country specific subdirectory (e.g., mydomain.com/uk/blog/ and mydomain.com/ua/blog/).

According to Google, although it's strongly recommended to provide unique content to each group of users, it does understand if similar content appears in URL structures like the above that it recognizes, as listed under the "URL structures" and "Duplicate content and international sites" sections here: Google Webmaster Tools - Multi-regional and multilingual sites

Since all of this content is located on the same domain, any links between the subdirectories/countries and other directories would be considered internal links, not backlinks coming from external domains. There is an SEO benefit with internal links too however, as covered in that link. And each internal link found within your content and sitemaps(s), which can target multiple countries, will be crawled and indexed as well.

  • What I mean is, if I create mydomain.com/uk/ and mydomain.com/au/ will Google consider those sites with 1 page or will Google count the mydomain.com/blog/ content as being on the same site, I do not want the mydomain.com/blog/ content to rank in Google, I just want to create a minimum of 30-50 pages so that the site isn't small. Google doesn't like small sites, remember? Basically, I want to know if I have to write 30 pages of content for mydomain.com/uk/ and 30 new pages again for mydomain.com/au/ to get the /uk/ site ranking in Google UK and the /au/ site ranking in Google AU? – Tom Jul 14 '13 at 11:43
  • Going off the last question in your comment: Google ranks pages not sites, and evaluates each page based on its own merits, including authoritative links from other domains (backlinks). In terms of size, Google is fine with small websites, including single pages sites: What does Google think of single-page websites?. So no, you don't have to write 30 new pages of content for each country, just at least one good one :-) – dan Jul 14 '13 at 12:15
  • But as the first link in my answer indicates, Google is less concerned with duplicate content between country sites on the same domain, providing you don't use two different URL's to the same country (see the bottom section of that first link). – dan Jul 14 '13 at 12:16
  • So, Google AU will count mydomain.com/blog/ pages and links to those pages when evaluating the ranking of mydomain.com/au/ ? I am not concerned about internal links. I am asking if a 1 page site such as mydomain.com/au/ will benefit from links to pages on mydomain.com/blog/ or mydomain.com/uk/ when ranking in Google AU (eg. AU ranking for the /au/ "site")? I want to create a lot of content on mydomain.com/blog/ and this makes the mydomain.com an authoritative domain and this will make ranking the mydomain.com/au/ easier than using a mydomain.com.AU domainm right? – Tom Jul 14 '13 at 13:14
  • 2
    So in summary: Yes, you need (good quality) separate content for each regional site, though Google is somewhat lenient on duplicate content issues as covered above. And one regionalized website doesn't completely ensure that another will rank well. Building and maintaining SEO for multi-regional websites takes work. Good luck! – dan Jul 15 '13 at 0:42

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