I heard an SEO guy talk about a site he is seeing good results for, but that site was set up for SEO from its creation.
I presume this is not on page optimisation related since the context was sitewide and hard to replicate. If you want to set up a site with SEO in mind from the go what is needed.
All I can think of is having 100s or more pages of content being SEO friendly Vs a site that has 20 pages that it needs.
What else could he be referring to?