I have noticed a few oddities recently with the titles of web pages in SERPs.

However, it seems there are several main conventions:

Contact Page - Joe Schmoe's Awesome Site   // -   Hyphen
Contact Page — Joe Schmoe's Awesome Site   // —  Em dash
Contact Page | Joe Schmoe's Awesome Site   // | Vertical bar
Contact Page « Joe Schmoe's Awesome Site   // «  Left double angle quotes

Is there any reason to use one over the other?

1 Answer 1


You can use the form you want and if Google wants to rewrite your <title> tag, he will do it. For your information, if your website use a specific brand, Google tends to rewrites <title> tag like this:

Your brand: your webpage description

Here's the information from Google on that:

Brand your titles, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, "ExampleSocialSite, a place for people to meet and mingle." But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this: <title>ExampleSocialSite: Sign up for a new account.</title>

More information on <title> tag on Google support.

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