I work for a non profit and we are currently trying to develop a system to measure and evaluate our social media channels (Facebook and Twitter).

We would like to track a variety of social metrics, including, but not limited to:

  • Twitter
    • # of followers
    • # of mentions
    • # of retweets
  • Facebook
    • # of likes
    • # people talking about
    • # of page views

We are currently using a paid platform for this. I wondered if there is a way to configure Google Analytics to do this?

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1 Answer 1


Google Analytics can provide interaction metrics on non-Google networks such as Facebook and Twitter fetched through sharing buttons placed on your website pages but cannot provide any metrics directly about your organizations's Facebook and Twitter pages.

There is a nice list of sites which provide Twitter analytics here

While some of these tools don't capture your FB and Twitter password, they need you to authenticate using FB and Twitter via their site.


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