Google have rolled out a new layout for local search — a carousel:

Google local carousel

This is similar in appearance to the "frequently mentioned on the web" results which are based on Google's knowledge graph database.

Does this new layout affect the guidelines on how to rank for local search?

  • 3
    It's no different then local search. It's just a different presentation.
    – John Conde
    Jun 26, 2013 at 11:29
  • @JohnConde, cool, thanks, that's what I thought — but you never know :D
    – Baumr
    Jun 26, 2013 at 11:33

1 Answer 1


I don't think that the carousel will make any difference for optimizing your local listing.

I think one needs to add high quality images of their business (may give additional benefits).

  • Adding rich snippets for reviews could also help CTR in this context
    – Baumr
    Jun 26, 2013 at 14:53

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