The problem

I have been looking for a reputable company to help a client of mine generate some backlinks.

Now I thought everyone these days would try and talk us into good content and competitions our users want to share. Which is great, I just needed someone to do run that.

But I've found that companies are offering a different strategy in the form of:

Creating 100's of average quality websites within the target niche then linking them back to the core site.

Using claims of "we have never been caught because we are careful with what websites we create and the rate we create them"

I'm fighting that this is a bad idea.. But the client also knows I'm a total hippy when it comes to "keeping Google happy and best practises" in everything I do... and in business sometimes you get a little dirty.

My points has been as follows:

"Looking at this from Googles point of view, if they are seeing this strategy taking off they will target it.. As they do not want 200 “backlink websites” per 1 site in their search results. "

Why here?

The reason to post this here is i'm sturggling to find any good information on this exact strategy.. Lots about old "just getting as many links as you can.."

Also lots of things on "Getting good quality links natrally"

But not much on "Setting up 100's of 25-40 page rank sites in your niche just to target you with good quality links"

What I need

Does anyone have any good words or articles about this exact strategy and why it isn't viable in the long term?

Or am I being a hippy and this is just the "new thing"??

  • 1
    Not worth the effort. Those site will rank poorly and carry no weight so links from them will carry no weight. And if Google finds out about your scheme then your site gets the banhammer and you're done. So, yeah, bad idea. (and yes, this is black hat).
    – John Conde
    Jun 20, 2013 at 0:29
  • 2
    Now they've got 40 times the work when they could have been dedicating all of that time, effort, and cost on promoting the main site. Still a bad idea.
    – John Conde
    Jun 20, 2013 at 0:33
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    This is nothing more then yet another link scheme. Just look for articles about Penguin, JC Penney, or anyone else who got creamed because they build links unnaturally. A link scheme is a link scheme and Google is coming down hard on anyone caught doing one. No matter how smart they think they are, Google got a whole team of people who are smarter. Let them do it and learn their lesson the hard way.
    – John Conde
    Jun 20, 2013 at 0:47
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    @James - Permanent ban and 6 months to bankruptcy for one of our competitors. If you think you can handle this, its your judgement call. And no, Bing didn't do them a bit of good. Jun 20, 2013 at 1:34
  • 1
    Whatever they did was so egregious that they never came back. There was only one link that Google would allow and that was if you directly searched for the company name. Obviously Google thought it was worth more than a wrist slap. Don't be overconfident, Google doesn't really need you. There are 100,000 to take your place who will play by the rules. Jun 20, 2013 at 4:22

1 Answer 1


reating 100's of average quality websites within the target niche then linking them back to the core site.

This strategy is very old and some time ago (even 2 years ago) it gives great results. Google likes target niche sites and backlinks from them are valuable.

But all the essence of this strategy is in quality of backlinks, quantity of them and in the speed of their growing.

2-3 sites with 5-10 links will help you, but 200-300 will carry the penalty to you.

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