I've read around in the past that Google frowns on all caps like "THIS IS MY WEBSITE". But, I wanted to know if they also frown upon capitalized words in general, like in a case like where a name is supposed to be completely capitalized.

Like if a brand had explicitly established itself as all caps because of general words that it may be composed of.

Example: "THE SUN" rather than the typical saying in sentences: "...the sun..."

<title>THE SUN - Content, Word & More</title>

Does Google punish for specific capitalization like this, or is only for excessive usage and sentences?


Google might associate all caps text chunks with low quality because it's a childish, unprofessional way to write. Avoid those.

You are fine to use capitalization with specific words, however, as it doesn't say anything negative about your writing style in general.


Google says nothing about capitalization with specific words. Instead of it, it says about users' interest. If it is useful for visitors - make it and Google will respect your site.

Google says only about capital letters if URL: https://www.youtube.com/watch?v=K4TKJwvTu50

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