I have Google Analytics tag in my site and it seems that GA (4-10 views) is much lower in reporting page views as opposed to my web app which reports around 350 views.

Is there a reason why this is happening?

Is Google Analytics page views reliable source?

  • 1
    Does your web app take into account views from spiders and bots? They can hammer a site with impressions if you aren't blocking or removing them. May 13, 2013 at 20:10
  • Most likely @drummin is correct. Can you segment your apps' view data by User-Agent? If so, just take a look at how many of the hits are from GoogleBot and BingBot, and you'll have a rough estimate of how many "views" can be attributed to bots. May 21, 2013 at 16:10

1 Answer 1


Google Analytics works by executing JavaScript after the page load to register a page view. Most bots and web spiders simply load HTML part and do not execute JavaScript, therefore page view is not reported to GA.

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