I am having a few concerns about the best possible link building strategy for a large webshop.
The category structure is something like this:
www.site.com www.site.com/whitegoods www.site.com/whitegoods/washing-machines www.site.com/whitegoods/washing-machines/front-loaded www.site.com/whitegoods/washing-machines/front-loaded/siemens
Now I want
www.site.com/whitegoods/washing-machines to rank for the search washing machines which is highly competitive.
And I want
www.site.com/whitegoods/washing-machines/front-loaded/siemens to rank for search terms like front loaded washing machines which is not very competitive.
Normally you say that you want to pass PR down through the page structure but the page that really needs some juice is the
www.site.com/whitegoods/washing-machines page that I want to rank for washing machines.
In other words: is it a good or a bad strategy to link from
www.site.com/whitegoods/washing-machines with the anchor text washing machines?