11

Which structured data (e.g., Microformats or Schema.org) should I use for page with FAQ?

9

The vocabulary Schema.org has the types Question and Answer (added in version 1.1 from 2014-04-04).

This is not only for Q&A sites, but also for FAQs, as Question explicitly mentions (bold emphasis mine):

A specific question - e.g. from a user seeking answers online, or collected in a Frequently Asked Questions (FAQ) document.

10

There is this: https://schema.org/QAPage

and these: https://schema.org/Question + https://schema.org/Answer

Which you can indeed use …

and validate: https://search.google.com/structured-data/testing-tool

To build your own FAQ page.

<div itemscope itemtype="http://schema.org/Question">
  <h1 itemprop="text">What does FAQ stand for?</h1>
  <div itemprop="acceptedAnswer" itemscope itemtype="http://schema.org/Answer">
    <p itemprop="text">
    A: Frequently Asked Questions
    </p>
  </div>
</div>
  • 1
    "Don't use QAPage markup for FAQ pages or pages where there are multiple questions per page. QAPage markup is for pages where the focus of the page is a single question and its answers." developers.google.com/search/docs/data-types/qapage – Omiod Jan 29 at 23:40
  • I feel like you are confusing these. Try this: build a QApage as specified in the example above and as per Google's schema SPEC, then, submit that page to Google Search console, take a look at what google indexes on that page. Try it both ways, see which one gives you an error and which one "validates" as structured data. IMPORTANT: do this via the SEARCH CONSOLE, not just the "testing tool". After that, then take a look at how Google handles your page in SERP, within search results. (you'll see what im saying when you get a page 1 FAQ SERP) – Christian Zagarskas Sep 6 at 19:50
3

There is no schema entry for FAQ, you most likely best of adding it as a 'WebPage'. or using the about. It's not required to use rich snippets for all pages. It holds little SEO weight if any. Google will be able to establish it as a FAQ page without any markup of this type.

  • 3
    For anyone on this page as of 2017- maybe pre 2013 Simon's comment was true... but there is indeed a SCHEMA intended for Q/A pages... run any StackOverflow or stackexchange Q/A through search.google.com/structured-data/testing-tool and it will become clear... – Christian Zagarskas Sep 26 '18 at 20:56
  • 2
    True... Schema has different versions. Latest is Schema Version 3.4 – Simon Hayter Sep 26 '18 at 21:58

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