Using Google Adwords:

Q#1. Can someone use a mix of match types in keywords? For example, can someone use the keyword [large size] +leather "black shoes" from Atlantis, thus using exact, modified broad match, phrase match and broad match in a single keyword?

Q#2. If the above functionality is indeed supported, does anybody know what effects it has on an ad's performance to mix keyword match types?


You cannot mix match types in Google Adwords. You will need to bid on multiple exact match keywords to get the coverage that you want:

  • large leather black shoes
  • size 12 atlantis black shoes
  • size 13 leather black shoes
  • ...

Use the Google Adwords Keyword Tools to vet the phrases and only bid on the ones that have any volume.

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