Mixing keywords match types in Google Adwords

Question

Using Google Adwords:

Q#1. Can someone use a mix of match types in keywords? For example, can someone use the keyword [large size] +leather "black shoes" from Atlantis, thus using exact, modified broad match, phrase match and broad match in a single keyword?

Q#2. If the above functionality is indeed supported, does anybody know what effects it has on an ad's performance to mix keyword match types?

Answer 1

You cannot mix match types in Google Adwords. You will need to bid on multiple exact match keywords to get the coverage that you want:

• large leather black shoes
• size 12 atlantis black shoes
• size 13 leather black shoes
• ...

Use the Google Adwords Keyword Tools to vet the phrases and only bid on the ones that have any volume.