For my website I want to see in Google Analytics how many people have been visiting my website through a bookmark icon on their phone's screen. This way I can learn how many people have bookmarked my website - and treat it like an app.

Is there any way you guys can think of of how to track these visits?

2 Answers 2


There is one loose way of doing this, find the direct mobile traffic to your site (since using bookmarks to return to the site will be interpreted as direct traffic).

A better way of doing this would be to add the urching tracking parameters (utm ones) to the bookmark icon and track that as a separate campaign.


Where did the bookmark Icon on their phone come from? If it was something you created / installed, this would be an ideal situation for campaign / link tracking.

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