My company is based in Russia and it's website is mycompany.ru.

Now, we are planning to launch German language version and we have option for two domains:

  1. mycompany.de
  2. germankeyword.ru

Which one is better regarding the seo point of view? (we will be optimizing the traffic for germankeyword phrase).

I understand that the best option would be germankeyword.de, but these are already in use.

So, which one would you choose: to have the language in top level domain, or the particular keyword. Will this mismatch affect our Search Engine Rankings?

1 Answer 1


Google does not allow you to target a site with a country specific TLD to another country. Matt Cutts recently posted a video about it: http://www.youtube.com/watch?v=k0sCnzzVtNs As such, you will have a hard time ranking in Germany with a .ru domain name.

Furthermore, brands are a much more powerful signal about the quality of a site than keywords these days. As such, I would choose a branded domain name over a keyword domain name even on a generic TLD such as .com.

Go with mycompany.de

  • Thanks for the video and the explanation. Honestly, I was about to go with the other option :)
    – takeshin
    Mar 5, 2013 at 20:27

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