1

For example, for keyword gifts, keyword tool from Google shows Global Monthly Searches as 16,600,000 and (India) Local Monthly Searches as 823,000 so is it really a right numbers?

2

You are using the Broad match type (on the left hand side). Try running the query with Phrase match type which will give you more realistic numbers.

  • 1
    To clarify: "broad match" includes synonyms and longer queries, "phrase match" includes longer phrases with the word, "exact match" is searches for just that word. I always use exact match only. – Stephen Ostermiller Feb 25 '13 at 11:38

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