The recent update to the way that Google displays images appears to have resulted in a significant drop in the traffic reaching the actual pages of our website. We are considering potential solutions for enhancing the likelihood of recapturing some of the visitors who now look at our images in the Google gallery and never click through to our site.

My questions are these: If we set up a re-direct on the image files via htaccess, what are the potential risks? Would Google stop crawling the image files? Would Google be unable to display the images in their gallery?

Any insight that you can offer will be greatly appreciated. Thank you and we look forward to learning from you.

Much Peace,


  • You should consider image search results as a perk and using methods to point visitors to your site using forced mentions such as redirects in .htaccess is only going to damage your rankings. Google will be able to detect these redirects and even if you cloak them then your in breach of their terms and could damage your rankings even further. Commented Feb 14, 2013 at 17:12

2 Answers 2


My advice would be to not attempt to force a redirect on anyone viewing images. If they click the image itself (which I do almost by reflex), they'll head directly through to the web site anyway; there's also the dedicated Visit page and View original image buttons.

By not immediately loading the page underneath the image, Google's actually reducing your server load and bandwidth usage. Why would you want to regain all this unnecessary extra traffic? By not having it hitting your server at random, you're actually now seeing much more realistic traffic volumes - and your visitor metrics will be vastly more accurate as a result.

NB: where a page would load under the image on the previous version of Google Images, you should NOT count this as an organic visit. In fact, it's barely even classifiable as a passive visit - most users will view the image, click on the direct link in the right-hand bar then close the first tab altogether. They've not even viewed the page properly yet you've had to pay for the resources to serve the content...

This is actually a boon for people looking to optimise SEO and SEF because now they don't have to focus on working out what's just Google Images spider traffic and what's legitimate clickthroughs from humans.

Although I've not tested, I believe Google would either disregard a subsequent htaccess redirect (just saving the first image and closing the HTTP connection) or just not spider the image whatsoever, so you may end up doing more harm than good to your rankings.

Judging by the behaviour of web sites where referrer-based redirects are already in place (to immediately redirect someone to a web page if they click through to an image URL without providing an on-domain referrer), this kind of insistence on denying people access to the images or forcing them to go via a web page hasn't been effective for some time because people can always just lift the Google cached copy.

  • Thank you Good Folks, Those are excellent answers. I would offer that it is not the drop in traffic which is the most important consideration, but rather it is the corresponding drop in adsense revenue. Again, I appreciate your excellent answers and would love to learn more from you regarding potential ways to leverage the new Google image gallery enhancement. Much Peace, Jim
    – Jim
    Commented Feb 15, 2013 at 15:52

I know this old but I just came across it. If you're using WordPress.org, you could use Google Breakdance add-in. If you're using asp.net, you'll have to convert the Apache script to URL Rewrite XML. However, I've been using the IIS method and I think Google now no longer like it and have penalised my site. I've got back to the old image hotlinking method.

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