I am picking up a client's Analytics account and they have a large number of Goals set up that I want to delete.

They don't hold meaningful data since the client misunderstood the nature of goals.

I can't see an option to delete a goal. Can someone show the best way to wipe these Goals and start again?

  • In a nutshell, you can't, you have to rename it.
    – JMax
    Commented Jan 16, 2019 at 9:11

2 Answers 2


It seems that you can't permanently delete goals in GA, the only action you can take is to deactivate them.

For the time being you can request to add that delete feature here "Google bugs project"

Some people recommend to add goals to separate profile than the main one, so when you are done with them you can easily delete the whole goals' profile without losing the collected data.

  • 1
    Thanks, this is pretty much what I had assumed. I had never used profiles before, but it seems I can resolve this problem simply by creating a new profile and setting up new goals and just ignoring the messiness in the main profile.
    – harunahi
    Commented Dec 28, 2012 at 12:44
  • Please, do not use shortlinks when you include a link in your answer, use the full link instead.
    – j0k
    Commented Dec 28, 2012 at 12:51
  • 1
    you can rename the goal after you turn it off so it wont be confused with other live goals.
    – Jon
    Commented Feb 4, 2016 at 12:24

OVERWRITE Analytic Goals. Although you cannot delete Google Analytic Goals (as of the time of this post), you can overwrite them. Set:

• Goal setup: Custom

• Goal description->name: zzz_sleeping

• Goal description->type: Event

• Goal details->Category: "this_never_triggers"

And of course, instead of creating new ones, write over the existing ones.

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