I am working on a second personal website listing my job experience and skills. The first website included the name of my last employer in a few places and started competing for the ranking of the company I worked for and I removed the website from existence after I started beating the companies website. I made no efforts to increase it's visibility (using it as a keyword in meta or something similar) and have tried several variations of using a highly styled
<p> tag instead of a heading to avoid the search bot from assuming that higher
<hX> tags were more relevant.
I no longer work for this company and wish to build a similar site, but want low to no ranking when somebody searches for "My old company". This isn't a problem for other items in my resume since the other places I have worked for have done minimal SEO.
I have thought about using an image to replace the text, but that would prevent the search bots from indexing the page and possibly showing bad information in the small text that sometimes comes up with the web search.