I am checking the word mobile on google insight.


I see a bar with mobile ]]]]]]]]]]]]] 62

Then on google help page -

I get this. However, I am unable to understand.

The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100.

My question is what does the number 62 determine? Any ideas?

1 Answer 1


100 = Most active searches

0 = Least active searches

That means that "mobile" (64) is above average (50) in terms of search popularity. But not by a whole lot.

  • What do you mean by "But not by a whole lot". I didn't got you. can you please give me few examples. I have been trying to understand.
    – jeet
    Commented Oct 8, 2010 at 16:02
  • 1
    The numbers are scaled down from the real search volume. So if the most popular search term was searched for a million times, mobile would have been searched 620,000 times to get that number 62. Alternatively, the number of searches for "mobile" is 62% of whatever is the most popular search term. I would say that 62 is still very popular. Commented Oct 8, 2010 at 16:03
  • I also want to know, how to determine whether such number 64 (mobile) keyord is good for me or not. How can I make optimum utilization of this information?
    – jeet
    Commented Oct 8, 2010 at 16:04
  • @DisgruntledGoat - a much better explanation then mine
    – John Conde
    Commented Oct 8, 2010 at 16:24

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