For example, I see most of the Google's properties is using the hl query string, e.g.


and compare the above URL with


From the SEO and usability perspective, which one is better?


2 Answers 2


I my view 2nd one is better because short url are more preferable.


Here is the official documentation from Google about multilingual sites. The main point is:

Keep the content for each language on separate URLs.

As URL parameters tend to be ignored or scored down by search engines, the second URL should be considered better.

  • But the 1st one is what GOogle is using..
    – Yoga
    Commented Oct 8, 2012 at 15:46

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.