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We've been told SEO is important and that we should conduct keyword research so that we can rank better? What is that and what tools will help me in the process?

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Tools:

Also, look for Google's Wonder Wheel... you might need to Google it to find it.

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There's not even a close second to Market Samurai. Everything else just pales in comparison to the depth and awesomeness of this app.

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Wordtracker.com as recommended by this article

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