I am trying to better evaluate my user's engagement and came across a feature of Google Analytics that I didn't know about, Weighted Sort. This is supposed to sort by bounce rate and also time on page, however it appears unselectable in my GA account see screenshot. Can anyone verify that it is no longer offered? Or do I need to configure it somewhere else? I couldn't find any reference online to this feature being disabled in the new version of Analytics


Weighted sort is intended to filter outlier data from the grid view - for example, if you had the following pages (sorted by Bounce Rate) it's obvious that you'll want to pay more attention to items #3 and #5 over the others, even though a descending bounce rate sort would place the low-traffic pages at the top:

 #  URI               Hits          Bounce Rate
 1  /example-abc/     3             100%
 2  /example/         1             100%
 3  /popular/         1000          99.98%
 4  /contact/         9             52%
 5  /semi-popular/    552           40%

From the Weighted Sort documentation at Google Analytics Help:

With weighted sort, our system takes into account the number of visits, bringing [rows] with more visits to the top of the list.

With the Bounce Rate column selected, you can switch to Weighted Sort to get a list more like this:

 #  URI               Hits          Bounce Rate
 1  /popular/         1000          99.98%
 2  /semi-popular/    552           40%
 3  /contact/         9             52%
 4  /example-abc/     3             100%
 5  /example/         1             100%

Update: ... and, although it's not listed at Google's help center, you will also need to disable any Advanced Segments you may be using to filter data in order to enable this feature.

  • No matter what I try I can't get the "weighted option" to appear, it is always grayed out. Can you verify that it works for you? Are you in the content>site content> All pages view? – Drai Jul 25 '12 at 19:26
  • Yes - from Content > Site Content > All Pages I get the "Weighted" option after I sort on the Bounce Rate column (but only if sorting on Bounce Rate) – danlefree Jul 25 '12 at 19:35
  • Aha, I had been viewing my data with an advanced segment. Once I turned it off, the weighted option showed up! Thanks. – Drai Jul 25 '12 at 19:39
  • if you add the bit about turning of segments to your answer I will accept it. I think your answer is very comprehensive, but wasn't why I couldn't sort by weight. Thanks. – Drai Jul 25 '12 at 19:47
  • @Drai Odd that the help documentation made no mention of this limitation - good catch. – danlefree Jul 25 '12 at 20:14

You need to sort the data by Bounce rate to enable the greyed out "Wighted sort" By default it is sorted by pageviews.


You need to create a custom report firstly with less columns and have pageviews column next to bounce rate column.

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