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I have a photo sharing website, which provides very little textual content. Users can add tags to photos and a description, but it creates a lot of duplicate content, because most of the descriptions will be 'wow', 'lol', ... I don't think I should rely on users to build my SEO.

I think it would be a great idea to write a blog, and use it to describe the best photos, start contests, explain themes, in short: create original content that search engines will love.

Our website's main URL is like www.domain.com, and our new blog is hosted on blog.domain.com. From a SEO perspective, is it a good idea to keep the blog separate from the main site? This has the advantage to leave the original site unchanged, but will it add any page rank to the www.domain.com? If the blog ranks well it will obviously pass some page rank to the original through links.

What do you think is the best option from a SEO perspective? Include the blog in www.domain.com? Or leave it in blog.domain.com?

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"create original content that search engines will love."

And therein lies the problem. Always, always, always create content for users, not search engines. This means useful content that humans will genuinely find compelling, interesting or derive value from. By what you've described, it sounds like that's what you're planning on, it's just a case of wording - thought I'd better make that crystal clear, anyway. :-)

The "Sub-directory vs folder" debate is age-old. I recommend you read some of these questions:

Personally, I would keep it all on one site, but that's just me.

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    You are entirely right, this will be useful information for users as well as search engines as the objective is to feature good photos, promote the best uploaders, ... Thanks for the links, it will help me with the final decision.
    – Tchoupi
    Jul 10, 2012 at 14:24
  • Great, you're welcome. :-)
    – Anonymous
    Jul 10, 2012 at 14:29
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You should follow these guidelines:

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