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What are others doing to mitigate the horror that is the slow speed of running ads on their sites?

I don't do direct sales of ads & rely on third parties like rubicon, openx, etc. served through Google DFP which are so slow I want to shoot my browser.

Any and all suggestions welcome!

Notice - I already load the ads through google DPF - I'm putting ad loading to the last things run

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Look into the Google Publisher Tag. It allows asynchronous single-request ad delivery, meaning your page won't block while ads are loaded.

There are some trade-offs - your ad inventory must work within iframes (ie. no expandable units), but if you can work with that constraint it should solve your problem.

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  • that doesn't solve the overall speed issue though.
    – comfortd
    Jul 10 '12 at 14:32
  • Are you sure? An asynchronous iframe solution should prevent slow third-party ad delivery from impacting your page speed.
    – slowernet
    Jul 10 '12 at 14:35
  • Well I think so... in my context I'm measuring the entire page speed a la webpagetest.org which in its entirety is how google measures as well.
    – comfortd
    Jul 10 '12 at 14:53
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Take a look at Adzerk - we use all asynchronous tags to make sure your page loads as fast as possible. (we are used by StackExchange for this very reason)

**disclaimer - I run Adzerk.

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  • problem remains, the overall sitespeed is still the same despite shuffling the load order.
    – comfortd
    Jul 10 '12 at 14:33

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