I received stats for a website (page views, bounce rate, etc), I can't understand what some of the columns mean.

Low activity Medium activity High activity

The numbers are biggest in the "Low activity" column The numbers are lowest in the "High activity" column

Any idea?

Here's a sample : http://jsfiddle.net/Flipke/cJMe3/

  • 1
    Which stats package is this and can you show us an example?
    – Sohnee
    Commented Jun 14, 2012 at 16:01
  • The stats are from sitemetrics, here's a sample : jsfiddle.net/Flipke/cJMe3
    – Flipke
    Commented Jun 15, 2012 at 7:26

1 Answer 1


I think these are very generic statistics determined by some sort of unknown logic:

The column after the Activity is Pages/v which I assume is "Pages Per Visit (average). The low/medium/high activity titles are probably determined by the number of pages a visitor browses in one session. This is where the "unknown logic" comes in. These numbers likely mean that there were "xyz" visitors who visited more than high logic pages, "rst" visitors who saw between low and high logic and then "abc" visitors who went to fewer than low logic.

In fact, I'm almost certain of that. If you look into the company or software that generates those statistics, perhaps they will provide information as to exactly what "High, Med, and Low" activities are.

Maybe beyond number of pages visited, it accounts for time spent on pages as well.

  • Thanks for this ! Unfortunately I don't have access to the informations you talked about. But you made it much more clear for me. Thank you sir.
    – Flipke
    Commented Jun 22, 2012 at 9:35

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