Could I buy a domain name to increase traffic to my site like this?
Yesterday I was discussing with a friend an idea he had. To promote your site about, for example, fashion (i.e. example.com), the idea is:
- Find an expired domain (i.e. fashionsite.com) with a good amount of links from fashion websites (it is, a site that has been abandoned, but still keep a lot of inbound links).
- Recreate the site structure (i.e. if you have inbound link that points to fashionsite.com/files/boots.html, you have to add a page that responds to this structure).
- Add links from your new site (fashionsite.com) to the old one you want to promote (example.com) in order to give the link juice to your site.
- Goto 1 until you cannot find more expired domains related to your site topic.
This is a non-trivial process that could take a lot of time, so the question is: worth it? has anybody tried something like this? In fact, maybe that's a well known technique my friend and I didn't hear about it... Definitely I believe we haven't discovered a new technique :)
NOTE: I've forget to explain that this idea is specifically to improve a site link building for Google, we are not interested in other search engines by the moment.