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Each page on my site contains a file, and I have Google Analytics set up to track file download events. I would like to see what fraction of users who visit Page X download Page X's file.

I can view number of events by page by clicking on Content » Events » Pages.

But I can't figure out how to see both events and pageviews (or visits) at the same time. Visits and pageviews are not available in the Secondary dimension dropdown from the Events list, and Events are not available as a Secondary dimension in the regular traffic listing (Content » Site Content » All Pages).

I want something like this:

   Page                         Pageviews     Events
1. /section/mypage                  1,000        123
2. /category/anotherpage              867         41
3. /about/download                     88          7

Is there a way to get this in Google Analytics?—to view events and pageviews, by page, at the same time?

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Not sure whether you've received an answer to this or not, but just in-case.

You want to create a Custom Report and do the following:

In the Metric Groups you want two different metrics:

Total Events and Pageviews

In the Dimension Drilldowns you want to select "Page".

And hopefully that should give you what you want.

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  • When I do that, the accurate number of events is listed, but page views (and every other traffic metric, like time on page, bounce rate, etc.) are listed as 0. – supertrue Jun 7 '12 at 14:59
  • this is exactly what I was looking for. thanks a lot – Silver Moon Dec 14 '13 at 9:07
  • This gets me very close, but Total Events is not a useful metric in my case - I need to note Page Views on the Page dimension, then drill down to Event Action to get the relevant event, then manually calculate a ratio between the two. Very helpful, tx! – ptim Nov 28 '19 at 4:22
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In your Google Analytics dashboard click on Content then Events then Top Events then in the top left corner of the report you'll see Total Events vs Select Metric click on Select Metric and you can choose Site Usage then Pages / Visit

Now below near your grid you'll also click Secondary Dimension and click on Content then Page this will show your the page path like you want and events per page path. In the chart you'll have visits vs events.

To get Pageviews into the grid you'll have to create a custom report but the above two settings will give you most of the data you asked for.

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1

@etakt's answer was helpful, but thought I'd document my variation.

I'm trying to answer 'how many visitors to the homepage click the "Load More" button?'.

Total Events is not a useful metric in my case, because numerous events occur on each Page View.

I need to note Page Views on the Page dimension, then drill down to Event Action to get the relevant event, then manually calculate a ratio between the two.

"Load More" events / Page Views * 100

About ~29% of homepage visitors click the Load More button

Suggest drawing the data into Google Sheets or Data Studio if you want to avoid the manual calculation.


Config:

  • Metric Group 1
    • Page Views
    • Total Events
  • Dimension Drilldowns
    • Page
    • Event Action
  • Filter
    • Include Page exact "/"

custom report configuration

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