In my Google Analytics, I have a Goal URL defined for an exact match of a "thank you" page. When I view in my reports under Conversion > Funnel Visualization, it says at the bottom of my report that 27 people completed the funnel and saw the "thank you" page. However, when I look at my content report and check for how many unique visitors saw the page, it says 38. It also says 38 when I click "goal flow" under the conversions reports.
Shouldn't the numbers all be the same? Anybody know why it's not?