I checked the visitors flow on my Google Analytics account. It shows drop-offs from the homepage and the group details don't really give much info. The group details for other pages do show that the reason for the drop-offs (at that particular node) are broken links.

Its only the homepage where I don't see any details. Could it be that other external sites are linking to the wrong page?

1 Answer 1


The amount of drop off should, give-or-take, match the exit and bounce figures for your homepage.

  • I just checked and it does make sense now.. Thank you I was just worried maybe there were other reasons that I was unaware of.
    – Dilip A
    May 6, 2012 at 16:09
  • @lancebridge no worries. May 6, 2012 at 16:29

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