At 3:39s this rather old video from the Google Documentation the man describes a feature of enhanced data associated with the Starbuck website displayed in the search result. He also invites the audience to visit http://www.google.com/experimental to find out more. However this video is so old by now that the aforementioned website says nothing about it.
I'm primed to think that nowdays what he would be referring to would be Google Maps and Microformats, but I was wondering if there is maybe a name for what these are called as they appear in the page snippet / single search result.