Does anybody know how to convert AdSense earnings into AdWords?
By placing AdSense banners on a website, the webmaster collects some "potential" through the means of money + taxes + other routine work.
I'm wondering if the AdSense earnings can be somehow converted into AdWords "potential" and be spent again for the website.
Theoretically, it's just Ad Exchange, but the beauty of AdSense and AdWords is that both platforms have pretty solid client databases.
How can this be solved?