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In webmaster tools we found that a bunch of sites are linking to non existent pages on our site. So far I can see 50,000+ links. Is there any downside to redirecting all of these broken links to a working page?

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you can (and it's recommended to) use 301 redirect in order to redirect users from a broken link to a real-page.

  • I know it's possible to do so, but I don't know whether Google would consider it "dodgy" as we suddenly have tons of inbound links from dodgy sites. – Noodles May 2 '12 at 21:18
  • 301 redirect is totally fine from SEO perspective. – alfasin May 2 '12 at 21:31
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    "suddenly have tons of inbound links" - No, you already have tons of inbound links that aren't working - fixing them will not appear "dodgy" in the least. – danlefree May 3 '12 at 4:06
  • danlefree is right! – alfasin May 3 '12 at 16:17

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