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I know you can do this for websites that you control, but I'm wondering if it's possible to see how someone else's site is linked to? Preferably for free.

I think it was possible using yahoos search tool in the past but I can't seem to get it to work now. Can it be done?

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backlinkwatch.com do this and searching for link:domain.com will also show many, but not all, of a given site's links.

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    The site: operator searches within the site - did you mean the link: operator? (it still offers some information, but Google only returns a small subset of actual link data) – danlefree Apr 27 '12 at 18:45
  • @danlefree good spot mate – toomanyairmiles Apr 27 '12 at 19:03
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you can use Alexa. it shows the top 100 links to the site

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Sure you can spy on competition... But at a cost : http://www.majesticseo.com is the world's biggest links database.

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All the YAHOO WebMaster tools have been moved to BING ... So, sign up for Bing webmaster tools and you will have full access to the backlinks data.

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  • I've looked at Bing webmaster tools, but have not figured out how to find this information about someone else's site. Can you point me to somewhere that explains how to do this in more detail? – Abe Miessler Apr 30 '12 at 3:07
  • bing.com/toolbox/webmaster – AccuWebHosting.Com May 3 '12 at 14:31

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