This will screw the entire market/niche and increase the CPC. Once the price increases in Google Adword, It will take more time to come down.
This will affect you financially as well your competitors.
But Google will enjoy making more money by making you all to compete with each other.
If you want to have a good CTR, then start writing good Ads which will attract more clicks for lower price. Whatever company you represent everyone will run out of budget one day. In long run, this will help.
**Only VC funded company can spent money like crazy in Adword **
whether the landing pages I'm building are converting.
You can check the landing page by bidding at 2nd or 3rd position also.
I have been designing landing pages to increase performance for more than 8 years. The following points are important & which has to be conveyed to your customers / visitors within 2 ~ 3 seconds. (Yes, really visitors need only 2 ~ 3 seconds to decide whether to stay in this page or exit it)
- Trust (Customer should trust your company & service)
- Price (Customers are cost sensitive)
- Service (What guarantee you give them after buying)