I tend to follow this HTML structure while creating new site on my main page:

 <div class="header">
     <img alt="keyword" title="keyword logo" src="keyword.png" />
         <p><b>keyword + hierarchy keywords</b></p>

As you can see I'm using <p><b></b></p> to put short description of the site in it but I was wondering If maybe h2 would be better to use here?

  • You probably shouldn't repeat the title in the image alt attribute; it's meant for text that replaces the image if it can't be displayed. When in doubt, think about what the page would look like in a text-only browser like lynx. Or better yet, test it. Apr 8, 2012 at 20:15
  • @IlmariKaronen Well on my current topic it is better fit to the users then to the robots(it seems spammy).On the picture it really is "my keyword logo" drawn.
    – formatc
    Apr 8, 2012 at 21:37

1 Answer 1


Honestly it makes no difference. Use whatever is most logical - if the keyword is a subheading then use H2, otherwise use what you have now.

This is of course assuming that it's logical to have some keywords there. Just sticking keywords around the page looks spammy and you'll never get any links to the page.

  • Thats why I am asking, the keywords are appropriate here, but it seems to me like robots could find it spammy instead of gaining some weight because it is really a decription, not a subsection.Example(not a real site): title - Comedy media, desc - Comedy movies,songs..etc-
    – formatc
    Apr 8, 2012 at 11:55

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