I work for a company that writes several webapps that deal with a lot of sensitive information, such as full name, date of birth, address, and SSNs. Currently we don't have anything to measure site usage, but I would like to use Google Analytics to track usage and statistics about our users.

What data is sent to Google when you use Analytics? If I put this on a page that contains any of the above information, will that data be sent to Google? Or are they just getting the necessary information like user agent and IP address?

1 Answer 1


They'll get the IP, user agent and cookies from your users. If you're worried about using hosted analytics, you can look at hosting a program on your own servers to gather analytics such as Open Web Analytics.

  • Wow! That looks a whole lot better than Piwik, I setup a Piwik website since I asked the question. Thanks for the info, I will definitively be checking out Open Web Analytics. Mar 20, 2012 at 17:09
  • Yeah I like it better than Piwik, interface and features wise I think it's nicer
    – Anagio
    Mar 20, 2012 at 17:14

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