Here's my simple understanding of Count of Visits:

Each person that comes to my site gets one "count" for each visit. They are put into a bucket of people with the same number of total counts -- if you visit twice, you are in the two bucket, if you visit six times, you are in the six bucket. From there, a report (Frequency & Recency) makes a line for each bucket and reaches into the bucket and totals the number of people in that bucket, putting that total in the second column.

My Question: Will a two month report automatically put someone into two buckets, and put them on two separate lines in the Count of Visits table?

This explaination makes it seem like a two-month long report will put the same person into a bucket twice, one bucket for each month. The two-month report will then show that person's visits on two different lines, instead of aggregating them.

Example for Clarification: Bob comes to my site three times in January and seven times in February. I run a report for Jan 1 -- Feb 28. Will Bob be on both the Three Count line and the Seven Count line, or will he be on the Ten Count line?

  • The way I understand it would put them together on one line, if you wanted them separately you would have to pull individual months.
    – Vince P
    Mar 20, 2012 at 15:23
  • @VincePettit -- Do you mean the way you understand the link in my question or your general understanding of Google Analytics?
    – Brian Dant
    Mar 20, 2012 at 17:16

2 Answers 2


There is more info about it here http://productforums.google.com/forum/#!topic/analytics/ywwzmAx9s-Y


Frequency & Recency This report lets you see the level of user interest in your site (and by extension your products or services) from the standpoint of how frequently visitors return to your site within a time frame (once, twice, ten times), and how many days go by before they return to your site (do they tend to visit once a week or once a month). Statistics are calculated per unique visitor.

If visitors come once but don't return, you might infer that you're marketing your site to the wrong audience, or that you site content and design are not sufficiently engaging or not easily navigable. If visitors return infrequently, for example, only prior to ski season or only prior to summer, you might decide to expand your portfolio of products to include skis and swimwear; or if you're committed to a single type of product that has seasonal appeal, you can expand your presence to include both hemispheres so you double your winter or summer exposure.

You can use the advanced segments All Visits and Visits with Transactions to see whether the bulk of your transactions occur with one-time visitors or with repeat visitors. If people tend to visit only once yet still make purchases, you can run a promotion like including a gift card that expires within 60 days or offer a different set of specially priced products every week to entice them back.


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