I run a regional website in the US, where I'd say about 40% of our traffic and most of our returning visitors are located in 3 states. In shopping around for a new dedicated server I'm wondering how important location is, and whether it makes the most sense choosing a provider that is closest.
I did find this post but it deals with the server being located in a different country. Does it matter where a server's physical location is?
How important is a servers location to the largest concentration of users? Additionally, are there things to consider like making sure your servers datacenter is located next to a major hub?