What factors affect Google auto complete?
It's not sheer volume of traffic, it seems it's a mixture of traffic volume and bounce rate?
Anyone with insight of how to remove the scam term, please can you shine some light as well.
As with most things related to Google's search results this information is not publicly available. It probably has a lot to do with link popularity and search volume but I'm sure there are more factors involved.
If the speculation in the comments above are correct your best bet is to see which pages rank well for that term and either try to outrank them with a positive message of your own, or if they are slanderous, use legal means to have them taken down.
In our experience and testing, we have discovered three overriding factors that drive Google Autocomplete:
The algorithm also contains a time tracking component that factors in the freshness of queries and content. This component ensures that new, trending searches are included as well.
You can take a look at the autocomplete values for your brand or any other search term with our custom Google Autocomplete tool.
someones
. I doubt there is any way to get these words removed, other than to inject other terms into auto complete and have them appear way above the scam phrase. Maybe get a lot of unique searches using other friendly phrases with company xyz and cross your fingers.