By 'chicken and egg content' I'm referring to user-contributed/crowdsourced content - sites like StackOverflow / StackExchange.
When SO launched, Jeff and Joel were essentially able to 'cheat' the system by bringing in a massive ready-made audience from their respective blogs, but this isn't really an option for most people.
Reddit.com launched, from what I can tell, via a combination of sources: * They were among the first batch of YCombinator startups * Alexis and Steve ghost-contributed a lot of content to get the ball rolling * There was a bit of controversy when they switched from Lisp to Python for their backend, and this attracted fans of both languages/environments.
Now, when reddit launched, it wasn't completely like it is today. At first, reddit didn't have comments, it was just a bunch of links to various sites - essentially, a user-driven portal.
I have a similar concept in mind, and I could bootstrap the site with ghosted contributions, but it would only take me so far. The real value of the site, much like S[OFUE], comes from user contributed value-add content, and I could never generate enough of such meaningful content to help in any meaningful way.
I've considered sending emails to relevant bloggers and posting on forums asking for their input / minor contribution, but this feels pretty disingenuous to me, since for the most part I don't follow these people regularly, and likely don't spend much time on any of these forums.
Long story short - what are some great ways to promote a site (and for free, since I'm quite broke...), and entice experts to contribute early content?