So we are in the process of redesigning our website, it's a radical redesign from what is currently out there. We have been using GA on it since we started.
My question to you all and this isn't a typical correct/incorrect answer as I'm looking to see pros and cons of both ways as I'm not a GA expert.
Would it be better to
Create the new site and use the existing analytics code on it and just base reports off of dates.
Create a new profile under the GA account and place that on the new site so it is tracked separately from the old design.
My gut tells me to create a new profile but are there any downfalls to this?
Also to note: The original profile when setup had a lot of filters applied to it so we have no previous unfiltered data, everything we have has gone through filters. This is one of the reasons why I'm leaning towards the new profile.