I have a client that wants different subdomains as 'marketing URLs' that point (301 redirect) at directories, so:

shop.mysite.com -> mysite.com/shop
artist1.mysite.com -> mysite.com/artist1
artist2.mysite.com -> mysite.com/artist2

They feel that subdomain-type URLs are more prestigious and give an impression of a bigger organisation.

I'd like some opinion on pros/cons for doing this from an SEO point of view.

2 Answers 2


But why the redirect? With a htaccess rewrite (or a real sub-somain) you could load the second page while keeping the first URL. If you do a 301 redirect, the (sub-domain) page will never be indexed. In my opinion that is not what you want.


pritaeas is correct that the subdomain is unlikely to be indexed or have any effect if you just redirect away from it.

But I would also disagree with the core reasoning of "marketing". You'll rarely find any business promoting subdomains; rather they use the secondary URLs you mentioned like mysite.com/shop (which may redirect somewhere else).

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