Google’s recent addition of authorship with the combination of Google Plus and the rel=me link and verification of the Google Plus profile makes for some very compelling links for a site in the Google Search index:

Here’s an example just by Google searching for rel=me.

Such a great way of displaying article results, that I’m wondering if it can be effective on product page searches as well.

Has anyone implemented that with non-article-based pages with good results?

  • related: webmasters.stackexchange.com/questions/25140/…
    – user6901
    Feb 17, 2012 at 20:39
  • I know how to implement it, I've implemented it on my own site, but, for example, that hasn't been taken up in google results, and I have no idea whether google will pay any attention to authorship links on non-article pages, and it would require quite a bit of set-up and work for the business owner to create a google plus profile. If google isn't going to use the authorship rich snippet because the content is products... ...then there's not a lot of point.
    – Kzqai
    Feb 18, 2012 at 4:14

1 Answer 1


This is an interesting question, but I'm not sure if there's really a canonical answer to it yet. I don't think I've even seen the beginnings of discussion about it. You might have to go to the actual Google support lists for anything like resolution, assuming an employee decides to take the question on.

rel-me has always been about people, back to 2003-ish. Since you mention product pages, I'm assuming you're asking about using this on something like a shopping site. Entities like stores and companies just plain aren't in the conceptual framework of XFN.

Also keep in mind that at the time of Google's announcement(June 2011), only people could have Google/+ profiles to point back at with the rel-me link, anyway(we'll ignore the cheaters here). Brand/company pages didn't happen until November. So besides what you're asking about being fundamentally outside the intended scope of rel-me, it wouldn't even have been part of the discussion at the time.

In practical terms, there's nothing technically keeping you from adding markup to your site saying the author is "Tchalvak's Widget Co" and pointing at your company's Google profile. It might even work, and it does make a certain amount of sense, though people might view it as a little odd. If Google has a problem with it, I'm sure they'll just quash brand profiles from appearing as author snippets and maybe eventually handle it properly. Unfortunately, I can't immediately recall if I've seen a brand already do this, as proof of concept. For the time being, since you say it'd be a lot of effort, I'd recommend skipping it unless you can get a real answer out of Google.

  • Well, my approach would be to involve a person. As in, no widget co, but joe widget as the author.
    – Kzqai
    Feb 18, 2012 at 22:56

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