As per this question, the first word in the <title> tag is usually treated with more importance than the rest of the <title> tag.

How can I write naturally looking titles with the keyword that I'm targeting being the first word in the title, without resorting to doing something like this: keyword - real title?


For many pages you can't, not without making the title either under-descriptive or really awkward and spammy at least. Front-loading is a really unnatural way to write.

If you have general topics, like Wikipedia pages, then it's easy to do something like:

  • Labradors
  • Labrador training
  • A/C repair

But most blog articles, news posts, etc. out there aren't generic encyclopedic knowledge though. If you're lucky, you can make the title a declarative statement or proposition:

  • Audis are fun to drive
  • SHA1 vulnerability found

You can also define the keyword using a colon:

  • SEO: It is essential for your website.
  • Stack Exchange: the best website online.

But if the topic has a subject and an object or multiple subjects then it becomes unnatural to try to clump the topical nouns immediately together at the front of the sentence/title:

  • Mark Walberg was Marky Mark -> Mark Walberg Marky Mark was
  • Beyonce wins Song of the Year at 2009 Grammys -> Beyonce's Grammy 2009 Song of the Year win
  • "Things You Should Never Do, Part I" -> Software Development Rewrite Code You Never Do Should
  • The Complete Guide to Writing Front loaded Titles -> Front loaded Title Writing, the Complete Guide
  • "Why File Upload Forms Are A Major Security Threat" -> File Upload Forms Security Threat Major

As you can see, the front loaded variants are much less user-friendly/readable. In most cases, you end up just removing the verbs/conjunctions/articles/etc. (or placing them at the end, where they serve zero purpose, and you might as well just leave them out) and sound like someone trying to speak a language they're not fluent in.

As you can probably guess, I'm not a big fan of this search engine policy. I don't think the Google engineers or whoever came up with it understands how people use language, and he's definitely not a writer himself.


Use skills in english to prioritize. Make your titles focal to what it is, how it's used, and other informatives. Things like "Keywords fit Subkeyword in Trikeyword" or "Keywords are used for Keywording and Subkeywording". Getting the singular form is easy too, just use an "A" like in a meta: "A keyword will make your subkeyword better. Available in red, blue, or camouflage."

Honestly though as Bhoomika states, it doesn't matter where or how it is used, even in longtail. If there are helper adjectives before it, Google will still treat it as a high power string. Also, Google cuts up page titles anyways, so using 1 string is irrelevant for MANY queries -- ie it won't even use that title and instead make its own based on the matches contained in your static title.


You can add your keyword in the long-tail. It creates good impression as well as looks natural.

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