Is it true that replacing words such as "to" and "for" with numbers (2 and 4 respectively) help increase my website's PageRank.

Is it a useful SEO technique and if so why does it work?

  • 4
    Hmm L337 5P34|< as SEO? 4 teh awesomes! Most of the people searching for your site don't search in leet speak though, so no. – Fiasco Labs Jan 24 '12 at 23:19

If you get any seo benefits from this, which I doubt (see John Conde's Answer), it will not be enough to make up for the fact that you have bad unprofessional content littered with "2s" and "4s".


No, it's not true. Why should it? How does that improve the content or its relevancy?

  • 3
    Yet Google gives some hefty return for "4 the love of god", including scripture references with "for" being in the relevent search returns. I think the world's gone mad... I guess I can see someone mistaking Google cross referencing 4 and for as a snake oil boost. – Fiasco Labs Jan 24 '12 at 23:21
  • 1
    You have to love the power of anchor text – John Conde Jan 24 '12 at 23:25
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    @FiascoLabs Google is obviously treating the two keywords 4 and for equally. – DisgruntledGoat Feb 5 '12 at 0:11

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