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Just wondering if anyone else has dug into the Windows Phone traffic they have in Google Analytics?

The graph below describes it better than I can. The timeline is showing the last year, and we have nothing before November.

enter image description here

Did Google just incorporate/recognize this lately? Our tags haven't changed.

The other thing I notice is that if you check out the version, there are only visitors from 7.0 and 7.5. Does Google only track 7.0 onwards, or can I find stats on earlier devices (i.e. Windows Phone 6.5, Windows Mobile 6.1 devices, etc...) somewhere else? I would really prefer not to have to look by screen resolution, as that's a mess of information to look at.

Thanks in advance for any anecdotes/comments/answers people might be able to provide.

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  • I just realized that I accepted this answer because it explains where the earlier devices sit in Google Analytics. I still don't know why they didn't register before Nov 2011 though.
    – Dallas
    Commented Jan 21, 2012 at 2:04

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Previous versions of the operating system on "windows" phones are under Windows, which on my analytics has subtypes CE and ME. What I don't know is how those subtypes map to the different versions of Windows CE. The wikipedia article on Windows CE says

Windows Mobile is best described as a subset of platforms based on a Windows CE underpinning.

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  • Looking at UA strings, I see that now. Mozilla/4.0 (compatible; MSIE 6.0; Windows CE; IEMobile 7.11) = Windows mobile 6.1 device. I do see those hits going back over time. What puzzles me is that the Windows phone has been out for a while. It's possible that we didn't get visitors from one until November, but I suspect otherwise. You are bang on though, that these older devices are CE. I do see twice as many Opera visitors as IE, but that's an aside. Think this means that Win ME and Win ME Mobile are picked up as the same (in Google)? I notice most ME traffic is using Firefox.
    – Dallas
    Commented Jan 18, 2012 at 13:43

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