Starting fomm tomorrow January/12/2012 I heard it's possible to apply for your own TLD i.e. .whatever in place of .com .org etc.

I thought it would require a huge amount of money (I heard stories about paying $185K for one) but I found a company that seems to register a new TLD for just $1000.

The price to register a TLD including the unlimited number of domains that belong to it is: $1000.- only.

Do you think this is a scam or for real? Do you know about any other places where I can go to apply for personalized TLD?

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    Just for the cost of hosting, you can create your own root DNS and own all the TLDs provided by that root. Of course, almost no one will be using your root DNS, even if you try to promote it heavily.
    – mgkrebbs
    Commented Mar 26, 2014 at 16:55
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    Funny aftermath: the link you gave now results in a page saying: "Notice: This domain name expired on 05/21/18 and is pending renewal or deletion" It seems that "selling" TLDs at just $1000 was not exactly profitable/future-proof. Commented Jul 26, 2018 at 23:39
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    When I click on the link => this company ____ from above Norton Antivirus detected an attack. Moderators please check An intrusion attempt by tld.name was blocked Web Attack: Rig Exploit Kit Redirection 13 tld.name/register-you-tld.php Commented Jul 9, 2020 at 14:29
  • @DmitriLarionov fixed by removing links, thanks Commented Jul 10, 2020 at 21:12
  • For those interested in the concept... these are called Generic Top-Level Domains (gTLDs). Here's the ICANN page about them and the Wikipedia page about them. Commented May 29 at 23:46

2 Answers 2


The site you saw is run by Public-Root, one of the many alternative root zone operators. These are essentially rogue organizations that create/sell custom TLDs that aren't sanctioned or recognized by ICANN and only exist on their own private root DNS servers.

So, technically, they're right, you can buy a custom TLD from them for $1000. The only problem is that no one, not even you, will be able to resolve the TLD or any domains under that TLD because pretty much no ISPs use these alternative root DNS zones. Nearly all ISPs stick to ICANN's official DNS root.

Another problem with alternative root zones is that it allows different root zone operators to sell the same FQDN to different people, resolving to different servers. This happened when Pacific Root created .biz before ICANN sanctioned the creation of the .biz TLD. Later, when ICANN officially sanctioned .biz and delegated it to Neulevel's root servers, there became a conflict due to overlapping DNS records for .biz domains sold by Pacific Root and those sold by Neulevel. In effect, some people would type in foo.biz and it would resolve to one IP address as given by Pacific Root, while someone with a different ISP would get pointed to another IP as specified in Neulevel's official root servers.

Of course, this was gradually resolved as alternative root zones have pretty much been discounted (as evidenced by the horribly dated and poorly maintained self-promotional websites linked to Public-Root) since the use of alternative root zone would inevitably fracture and destabilize the internet. But this hasn't stopped these unethical companies from setting up semi-official-sounding organizations to link to using fake trustmarks (using early-90s-era graphics) and trying to scam unweary visitors out of their money.

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    You seem to be right, searching the site if found this info tld.name/check.php , it kind of confirms what you wrote. Commented Jan 12, 2012 at 8:26
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    To add to this excellent reply: many altermate roots provided you with instructions to change your DNS settings, to use other recursive nameservers than your ISP ones, in order to use some that "recognize" the new "private" TLDs. Some were so funny as to conflate domain and website and offer you a plugin to install in your browser so that you could input "whatever.myTLD" while in reality you were silently going to "whatever.myTLD.example.com" (that is a subdomain finally anchored at a TLD in the IANA root). Commented Jul 26, 2018 at 23:41
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    ICANN position on all of this (alternate roots) is recorded at icann.org/resources/pages/… while the position of the technical community (IETF) is recorded at tools.ietf.org/html/rfc2826 Commented Jul 26, 2018 at 23:43

It does appear that ICANN will be allowing you to purchase your own TLD, but I would be incredibly skeptical of any company offering to sell you one - especially right now.

It looks like ICANN will start taking applications on Wednesday, Jan. 12th (tomorrow, on the date of this answer) and will be accepting applications up until April.

I have not been able to find a price from anywhere other than this TechCrunch Article about the new TLD decision, and that quotes the $185,000 figure as well.

It sounds like someone is trying to scam you out of $1000 - I'd be very wary!

EDIT: According to the Application Guidebook from the ICANN New gTLD site, the registration fee is indeed $185,000. Unless these registrars are kindly footing the bill for the initial cost, I would highly doubt their legitimacy.

If you're interested in applying for one, I'd say the ICANN program site will be your best bet.

If you are successful in your application, there are then ongoing fees (from FAQ 5.7):

  • A fixed fee of US$6,250 per calendar quarter
  • A transaction fee of US$0.25 (once you have more than 50,000 transactions per quarter/4 quarters)

There are also other fees that may be required during the registration process to cover the costs of arbitration panels if more than one person attempts to register a similar TLD.

  • Looks very real, but I like to see someone try it first
    – Eric Yin
    Commented Jan 11, 2012 at 20:08
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    The registration fee is $185k, there are then quaterly fees on top of that just to maintain the domain, etc. Commented Jan 18, 2012 at 17:48
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    Google bought the ".google" TLD
    – omribahumi
    Commented Apr 1, 2015 at 7:52
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    google also recently got .app
    – Jasen
    Commented May 18, 2018 at 5:04
  • You left an important point of this process: these TLD openings were restricted to organizations, not individuals. It is true that one TLD was a family name... but just because the guy named one of its company with its own family name. Commented Jul 26, 2018 at 23:44

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